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NETFLIX
SQUID
GAME 3
ARENA
For Netflix and the third season of the hit series Squid Game, we planned, calculated, tested, and built — and not just anything, but an immersive game arena right in the middle of the Southside Festival. Not a traditional trade fair stand, not just a simple promo area, but a true experience: a direct gateway into another world that captivates the audience.
The challenge: just seven weeks of project lead time. Ideas, sketches, calculations, material lists, sawing, welding, screwing — until everything fit together perfectly. The result was an arena that really had it all: temporary structures, brand-accurate execution in colors and shapes, and complex custom constructions made of wood and metal.
Photo: Gerngross + Glowinski
Photo: Gerngross + Glowinski
Photo: Gerngross + Glowinski
Photo: Gerngross + Glowinski
The Squid Game 3 Arena became a real crowd magnet at one of Germany’s biggest music festivals. New games, new prizes, new faces every day — but above all, plenty of fun. Long lines at the entrance were guaranteed, while inside the arena people were sweating, cheering, and competing.
All of this under real outdoor conditions: rain, wind, blazing sun — our constructions stood firm. Rigging, set construction, event technology — every trade worked together seamlessly, from the first base plate to the final spotlight.
Photo: Gerngross + Glowinski
