Photos: Christian Brecheis
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LES MILLS x ADIDAS
Where fitness, music and live experience came together. In collaboration with adidas, Les Mills transformed Berlin’s iconic Kraftwerk venue into a two-day fitness festival combining high-energy workouts with the atmosphere of a club environment. Under the motto “Big Moves. Big Beats. Even Bigger Joy.”, hundreds of participants joined internationally recognised trainers for a programme of classes ranging from BODYATTACK™, LES MILLS CORE™ and Pilates to a variety of immersive training formats.
From the earliest planning stages, we were responsible for the technical production across multiple event areas, including the Playground Stage, Underground Club, adidas & Les Mills retail zones, Beauty Zone and dedicated Labs for small-group training sessions.
Our scope included the complete media, audio, lighting and rigging infrastructure throughout the venue. Central to the visual concept were a range of LED installations, including large-format LED walls and a suspended LED ring above the Playground Stage, creating a dynamic environment that supported the energy of each workout format.
Designed to accommodate simultaneous experiences across multiple zones, the technical setup provided the flexibility required for a programme that moved seamlessly between large-scale group sessions, immersive brand activations and more intimate training environments.
Photos: Christian Brecheis
Photos: Christian Brecheis
Photos: Christian Brecheis
