
Photo: Gerngross + Glowinski
For Netflix and the third season of the hit series Squid Game, we planned, calculated, tested, and built — and not just a simple stand, but an immersive game arena at the Southside Festival, offering visitors direct entry into another world. And all of this with just seven weeks of project lead time.
The Squid Game 3 Arena became a real highlight at one of Germany’s biggest music festivals, attracting attention every day with new games and prizes — and with long queues guaranteed.
Temporary structures, brand-accurate execution, complex custom constructions in wood and metal — everything coordinated down to the last screw. And festival-proof under real outdoor conditions with rain, wind, and sun. Rigging, set construction, and event technology once again meshed together with absolute precision.
Many thanks to Agency XY for this exceptional project and the great collaboration.