Foto: Christian Angl/ Lilly Deutschland

From social isolation to care with respect. Seven days of obesity in a new light. Lilly Deutschland GmbH opened an interactive obesity experience world at the masumi space in Berlin, breaking new ground in communicating the realities of those affected as an emotional experience.

In the technical realization of the concept developed by fischerAppelt, we were able to present this perspective transparently, highlight it, and give it an appropriate voice.

Among other elements, 50 m² of ROE Visual Vanish V8 semi-transparent LED walls were used, powered by Disguise media servers. Visitors could interactively control the content on the windows via touchscreen. A comprehensive audio experience throughout the exhibition was delivered using systems from CODA Audio Deutschland GmbH. Optimal speech intelligibility within the cabins was ensured through the use of parabolic speakers.

A key focus was the atmospheric lighting across all areas, implemented with 150 fixtures. In the evening, the outdoor area was transformed into an inviting visual highlight with strong long-distance impact.

An important topic—approached together. #welltreated

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