{"id":37439,"date":"2023-10-25T09:57:27","date_gmt":"2023-10-25T07:57:27","guid":{"rendered":"https:\/\/www.ambion.de\/mini-lovecraft-iaa\/"},"modified":"2023-11-06T15:52:08","modified_gmt":"2023-11-06T14:52:08","slug":"mini-lovecraft-iaa","status":"publish","type":"post","link":"https:\/\/www.ambion.de\/en\/mini-lovecraft-iaa\/","title":{"rendered":"MINI x Lovecraft | With love for detail"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][dvmd_image_box image_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” image_position_preset_x=”42%” image_position_preset_y=”21%” image_box_size_preset=”50%” caption_source=”caption” _builder_version=”4.18.0″ _dynamic_attributes=”image_url” _module_preset=”default” global_colors_info=”{}”][\/dvmd_image_box][dica_divi_carousel advanced_effect=”1″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/dica_divi_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”2px|||||” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”2px|||||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

In connection with the IAA (International Automobile Show), MINI, a brand of the BMW Group, entered into a cooperation with the cultural warehouse & social hub Lovecraft. Over the past few months, Lovecraft has transformed a nearly 20,000-square-metre department store building in the centre of Munich into a modern creative hub. This made it the perfect place to present the first models of the new MINI family \u2013 the MINI Cooper and the MINI Countryman.\u202f<\/p>\n

And of course, a full \u00a0range of event technology was required for this presentation. In the area of lighting technology, we were able to make use of our GLP FR1 TM spotlights, one of the few moving lights with track mounting. We also took care of the spike on the terrace, the illumination of the building fa\u00e7ade and the lighting of various highlights in the presentation space \u2013 including, of course, the new vehicle models. All in all, approximately 800 spotlights were installed.<\/p>\n

The biggest eye-catcher from a media technology perspective was definitely the 14-metre curved LED wall with generative content. Corresponding media servers and several displays were also part of the show. In the area of sound technology, all floors of the building were equipped as required \u2013 from DJ set-ups to atmospheric surround sound \u2013 making use once again of our extensive line of products from CODA Audio.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/www.ambion.de\/en\/project\/mini-lovecraft\/” button_text=”For full Reference” button_alignment=”left” _builder_version=”4.18.0″ _module_preset=”default” custom_button=”on” button_text_size=”22px” button_text_color=”#FFFFFF” button_bg_color=”#000000″ button_border_width=”1px” button_border_color=”#000000″ button_border_radius=”40px” button_letter_spacing=”0px” button_font=”DIN Next LT W01 Regular||||||||” button_use_icon=”off” custom_margin=”0px||||false|false” custom_padding=”10px||10px||false|false” hover_enabled=”0″ button_text_size_tablet=”16px” button_text_size_phone=”16px” button_text_size_last_edited=”on|tablet” global_colors_info=”{}” button_bg_color__hover_enabled=”on|desktop” button_text_size__hover_enabled=”off|desktop” button_bg_color__hover=”#FFFFFF” button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|desktop” button_text_color__hover=”#000000″ sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
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\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
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<\/div>\t\r\n\t\t\t\t\t\t\t\t<\/div>\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>In connection with the IAA (International Automobile Show), MINI, a brand of the BMW Group, entered into a cooperation with the cultural warehouse & social hub Lovecraft. Over the past few months, Lovecraft has transformed a nearly 20,000-square-metre department store building in […]<\/p>\n","protected":false},"author":5,"featured_media":37423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][dvmd_image_box image_url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@\" image_position_preset_x=\"42%\" image_position_preset_y=\"21%\" image_box_size_preset=\"50%\" caption_source=\"caption\" _builder_version=\"4.18.0\" _dynamic_attributes=\"image_url\" _module_preset=\"default\" global_colors_info=\"{}\"][\/dvmd_image_box][dica_divi_carousel advanced_effect=\"1\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/dica_divi_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"2px|||||\" global_colors_info=\"{}\"][et_pb_row column_structure=\"3_5,2_5\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" custom_padding=\"2px|||||\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]\n\nLust auf Zukunft? dm feiert in diesem Jahr sein 50-j\u00e4hriges Jubil\u00e4um. Verschiedene Events begleiten diesen runden Geburtstag, darunter auch die dm Zukunftswoche. Eine Woche wurden jeden Tag Zukunftsthemen von verschiedenen Speakern und prominenten Diskussionsrunden behandelt, z. B. \u201eVom Ich zum Wir\u201c, \u201eArbeitswelt der Zukunft\u201c oder \u201ePerspektiven f\u00fcr Jugendliche\u201c. Au\u00dferdem gab es t\u00e4glich ein gro\u00dfes Rahmenprogramm mit einer Vielzahl von dm-Partner-St\u00e4nden, die sich den unterschiedlichen Themen der Woche inhaltlich angenommen haben.\n\nWie auch schon zu den gro\u00dfen dm-Jubil\u00e4ums-Veranstaltungen sind auch wir wieder mit dabei. Licht- und Tontechnik sowie unser nachhaltiges Rahmenbausystem sind f\u00fcr die gesamte Veranstaltung und die vielen dm-Partner-St\u00e4nde am Start. Besonders zu erw\u00e4hnen ist die umfangreiche Medientechnik mit f\u00fcnf 4 x 3 m gro\u00dfen LED-Fl\u00e4chen sowie Kameratechnik mit sieben Kameraz\u00fcgen, Kamera-Kran und gro\u00dfer Bildregie f\u00fcr dynamische und abwechslungsreiche Bilder.\n\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"1200","footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nMINI x Lovecraft | With love for detail - AMBION<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ambion.de\/en\/mini-lovecraft-iaa\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ann-Kathrin Schmidt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ambion.de\/en\/mini-lovecraft-iaa\/\",\"url\":\"https:\/\/www.ambion.de\/en\/mini-lovecraft-iaa\/\",\"name\":\"MINI x Lovecraft | With love for detail - 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